Planning Election Strategy
When is the best time to get a measure on the ballot? What type of measure is most appropriate? Which voters are most likely to vote for the measure, which ones will oppose it, and which ones can be persuaded? What is the message most likely to convince voters to support the measure? What are the most effective ways to reach voters? The Conservation Campaign can help your campaign answer these and other questions to develop a winning strategy.
Our how-to guide. Start with the Conservation Campaign Guide for step-by-step campaign guidelines, pointers on strategy and examples of what worked in past campaigns.
In-depth research. We highly recommend reading the Conservation Finance Handbook, published The Trust for Public Land, for in-depth background on polling, ballot language and measure design.
Expert advice. Call 802-223-1373 X23 to consult directly with our staff.
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